CONCEPT, ART DIRECTION, RETOUCHING
Photographer: Robson Muzel
Promo Director: Adrian OrozcoArt Direction
COMBATE AMERICAS is an original MMA reality series on mun2. I was in charge of the concept and art direction for the key art and worked closely with Adrian Orozco, the promo director, to ensure that the print direction complemented the On-Air promo. I made use of the moody lighting on the fighters to exemplify the tone of the show. For OOH, we made use of the dynamic movements of the fighters by creating a die-cut billboard. The COMBATE AMERICAS campaign won the 2014 PROMAXBDA Award for Photography for Print.